Representative Engagements
We solve complex analytics challenges. Here are some examples of our process, rigor, and the business outcomes we deliver.
Enterprise Booking Funnel Attribution
The Problem
A multi-location med spa group was unable to attribute booked appointments to specific marketing channels, leading to inefficient ad spend and an unclear picture of patient acquisition cost.
Our Approach
We designed and implemented a server-side GTM container, creating a resilient, end-to-end tracking schema for their multi-step booking funnel. All key events were captured and fed back into GA4 and their CRM, providing a single source of truth.
30%
Reduction in Cost-Per-Lead
95%
Lead Attribution Accuracy
100%
Visibility into booking funnel drop-off
"OPIN provided the infrastructure we needed to scale our ad spend confidently. We now have full visibility into what drives high-value appointments."
D2C Customer Lifetime Value Modeling
The Problem
A high-growth D2C brand relied on platform-level metrics (e.g., Facebook Ads, Shopify) and lacked a unified view of customer lifetime value (LTV) and repeat purchase drivers.
Our Approach
We developed a custom data pipeline to blend Shopify, Google Analytics, and marketing platform data. This fed a centralized Looker Studio dashboard that segmented customers by cohort and visualized LTV against acquisition cost.
25%
Increase in Repeat Purchase Rate
40%
Higher LTV from targeted cohorts
Unified
Marketing & Sales Dashboard
"We finally understand what drives repeat business. The LTV dashboard from OPIN is our new source of truth for marketing decisions."
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